HI USA (Hosteling International USA) reached out to create animations to be posted on their social channels to show why hostels should be your first choice when visiting a city. The central location of their hostels allow for visitors to take full advantage of the city they are visiting, especially by foot or public transport.

The first location in this series that was was highlighted was Chicago. The illustration and animation showcased the hostel’s close proximity to popular tourist stops, including the Bean, Art Institute, and Chicago Theater and more. The illustration shows the hostel’s beautiful brick facade surrounded by Chicago’s trusted “L”, which the hostel is conveniently located by a stop.

The final animation was posted on Instagram and formatted vertically to be used as a paid social campaign on Reels.

Role: Illustrator/Animator