MeUndies’ Cyber Monday is a big brand moment. Black Friday is important, of course, but this is an e-commerce brand that has built its following online. The campaign for Cyber Monday included multiple emails leading up to the promotion and more sent on that Monday. As a designer, I created video assets to be used on social in addition to Youtube, Reddit, and other affiliates. The campaign brought Cyber Monday back into its earlier days with a retro identity and using holiday imagery to remind customers of the recently launched holiday collection.

Role: Motion Designer / Designer