Money Cat is a recent addition to the Houston food scene. The visual identity was created as a way to showcase the owner’s desire to make elevated Japanese cuisine in an approachable manner. This desire was realized in a logo that is both playful and sleek with a cartoon money cat made up of strong, bold lines. In addition to the logo lockup, a custom font was created based on the font BD Colonius to be used in menus, merchandise, and gift cards.

For merchandise, we took cues from the menu’s fun, experimental offerings to create products that embraced the fun environment created in the restaurant.

Role: Art Director/Designer